2013-14 Unit Plan
Radio/TV/Film

Mission Statement

The mission of the RTVF program is to train students to find employment in the many varied fields of 
media communication. To accomplish this goal, we emphasize hands-on training in audio and video 
production to prepare students for entry-level positions in the commercial and corporate media 
industry.

Program Description

The program consists of GE transfer courses and hands-on audio/video production lab classes. Both are designed for students either transferring to a four year degree program and those seeking immediate employment upon completing their training at Butte College. 

There are currently one fulltime and three associate faculty teaching on campus and at the Chico Center teaching day, evening and online.

The program offers three Internet classes which satisfy transfer GE requirements in the Humanities, Social Science and Literature, Philosophy and Foreign Language to those students unable to participate in a traditional classroom setting. 

Class size ranges from 20 in our production classes RTVF 30, 50 and 55 because of limited computer availability to 35 in the traditional and internet sections of the transfer GE lecture classes RTVF/SOC 12, RTVF 13 and RTVF 15. 

Number of Degrees and Certificates Awarded - Program
           2009-10    2010-11           2011-12

AA/AS   5                7                       2
CA        1
CC                                                 10

The degree pattern reflects a shift in student interest in RTVF courses. While the number of AA/AS degrees has declined, the number of Certificates of Completion have risen dramatically. Based on student feedback and behavior, it seems the RTVF classes are now being taken more often as support classes for other digital arts major such as Recording Arts, Multi-Media and Photography than as classes towards a RTVF degree.

During the Fall 2012 semester, the RTVF program underwent a complete review of all course outlines and AS offerings and requirements. Based on input from local employers such as KHSL-TV and KPAY-AM, all RTVF course outlines were re-written to reflect changing industry demands for entry level employees. 

The course outlines were also re-written to insure that SLOs accurately reflected the course objectives and mirrored the Program Learning Outcomes (PLO) for the RTVF program. Currently there are preliminary plans to develop a transferrable AS degree in Broadcasting. Once the details are available, we will begin discussions as to how we should respond and if there are resources available to meet the state designed course standards.

After lengthy discussions among the full and associate faculty in the program, it was decided to consolidate the various AS degree program options and only offer an AS degree in Video Production. The program also developed a Certificate of Completion in Single Camera Video Production for students finishing three specific audio-video classes (RTVF 30, RTVF 40 and MSP 10. 

The response has been very enthusiastic  with 10 students being awarded the certificate in the first year of its being available. We assume that that number will increase dramatically over the next few semesters as more students complete the required courses.

Butte College is the only college/university in Northern California to offer students training in the set-up and operation of a TV studio for music production. As a result of that unique learning experience, many students from the RTVF program have found great success in a variety of local and national employment venues from KHSL-TV to ESPN TV.

Students completing RTVF certificates and courses who actively seek entry employment in radio-TV after leaving Butte College have been well received by local broadcast outlets such as KPAY, KHSL, KCVU and Results Radio. KHSL-TV hired three RTVF majors this year because of the excellent work they did during their internships. KPAY radio hired one of our students for a part time news position. And KCVU (CH. 30) hired one of our students as a production assistant.

Future Development Strategy

Strategy 1

The RTVF program will strive to increase the awareness of local high school students about the curriculum by establishing and maintaining contact with the local media, journalism, and English teachers; inviting local high school classes to tour our facilities; visiting the local high schools to encourage graduates to attend Butte College and develop course articulation agreements to save students time and money.

Initiatives
  • Focusing on student success

  • Supporting Rationale
    Students often express interest in media during their high school years and, thanks to technological developments, often have many semesters of experience working with media software and hardware that is often equal to or better than what we have to offer at Butte College. It is imperative that we keep in close contact with our high school counterparts to avoid duplication while building on skills students have already mastered. 

    Supporting Rationale Alignment
  • Supports Previous Program Review Recommendations
  • Increasing student success
  • Establishing new initiatives that support the Strategic Direction
  • Strategy 2

    Identify and evaluate changing trends in the RTVF industry including all sub-specialties: Use information submitted by local media businesses; instructional staff and data supplied by the college on job market needs.

    Initiatives
  • Inspiring passion through collaboration
  • Focusing on student success

  • Supporting Rationale
    Since media is rapidly changing it is essential that we understand the current trends and practices in the media industry so that our instruction reflects contemporary realities

    Supporting Rationale Alignment
  • Supports Previous Program Review Recommendations
  • Increasing student success
  • Strategy 3

    Add a cross-listed course (RTVF and Journalism) in Video News Production 

    Initiatives
  • Focusing on student success

  • Supporting Rationale
    Today’s reporters must have experience in both print 

    Supporting Rationale Alignment
  • Supports Previous Program Review Recommendations
  • Increasing student success
  • Establishing new initiatives that support the Strategic Direction
  • Required Resources

    We will need approximately $88,000 to upgrade the video production hardware and software used in RTVF 55 Music Video Production. The cameras, switcher, digital recorders and other signal processing equipment was purchased over 10 years ago. What was once state of the art, is now obsolete. Students are no longer learning on equipmnet that reflects contemporary industry standards. This puts them at a disadvantage in the work place since we cannot offer them the hands-on experience they need to compete successfully for employment.

    4 - Panasonic Studio Cameras - HD quality - $15,000 - $60,000

    1 - Panasonic Switcher - AV-HS410- $12,999

    1- Digital video recorder - AG-HPD24P - $5,399

    1- Title/Graphics Generator - $5,000

    1- PC Editor/Post Production - $4,000

     

    Current Revenue Stream

    Augmentation Requests

    Original Priority Funded Program, Unit, Area Resource Type Description Account Number Object Code One-Time Augment Ongoing Augment Supporting Rationale
    1 Yes RTVF Personnel Year Round Secretarial Support 11-000-512-1-060400 52120 $0.00 $510.00 All, To restore reduced salary for Secretary III, Krista Collett's, position from 11- months to 12-months per year (total for 11 months $5,608).
    2 Yes rTVF Equipment Digital SLRs for video (6) $5,000.00 $0.00 The current cameras we use in our video production and photography classes are breaking down so there are not enough functioning cameras for 25 students to use during the class labs. The additional cameras will mean each student will get more hands-on experience in shooting video and still images.
    3 Yes RTVF Equipment Directional Shotgun Condenser Microphone 11-000-512-1-060400 56410 $950.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    4 Yes RTVF Equipment Zoom H2 Handheld SD Recorder 11-000-512-1-060400 56410 $475.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    5 Yes RTVF Equipment Sony HDRCX110 Handycam HDR-CX110 Digital Camcorder 11-000-512-1-060400 56410 $12,000.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    6 Yes RTVF Equipment Dell C0646 20 in Flat Panel Monitor 11-000-512-1-060400 56410 $600.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    7 Yes RTVF Equipment 2 Apple HD display - 30 inch 11-000-512-1-060400 56410 $1,500.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    8 Yes RTVF Equipment 5 Sony HDR-FX1000 HDV 11-000-512-1-060400 56410 $60,000.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    9 Yes RTVF Equipment Lowel DV Creator Four-Light Kit 11-000-512-1-060400 56410 $2,500.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    10 Yes RTVF Equipment Disk Array - Disc storage 11-000-512-1-060400 56410 $3,000.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    11 Yes RTVF Equipment Wireless microphone system 11-000-512-1-060400 56410 $1,260.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    12 Yes RTVF Equipment Camera crane system 11-000-512-1-060400 56410 $1,200.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    13 Yes RTVF Equipment Green Screen 10x15 plus stands 11-000-512-1-060400 56410 $5,750.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    14 Yes RTVF Equipment Fujinon FMM8 11-000-512-1-060400 56410 $2,800.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    15 Yes RTVF Equipment Acrylic Scene slate 11-000-512-1-060400 56410 $250.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    16 Yes RTVF Equipment Audio compressor/limiter 11-000-512-1-060400 56410 $2,875.00 $0.00 2A, Convert present production hardware and software used in RTVF 55 Music Video Production to 16x9 High-Definition (HD) to keep pace with changes in the industry brought about by the introduction of digital technology. Our mission is to prepare students for employment. To do so, they need to develop marketable skills to succeed in a very competitive job market. This means they need hands-on experience working with “state-of-the-art” video production hardware and software not the equipment we currently have available which is almost 10 years old; 100% obsolete by today’s industry standards. Cost details are available in our unit plan budget request.
    Total(s) $100,160.00 $510.00