2013-14 Unit Plan
MultiMedia Studies Program

Mission Statement

Comprised of a dynamic grouping of disciplines—graphic arts, interactive design, digital arts and illustration, 
animation, 3D design and digital video—the Multimedia Studies department offers students the technological 
training and design skills needed to enter a highly competitive industry. Committed to empowering students, our 
program provides a multi-disciplinary design education, prepares students to be future designers, and 
strengthens links to the professional and university communities

Program Description

Our Design Program helps students:
• Develop pathways to employment through learning software applications and design techniques   
• Develop unique, innovative, and effective solutions to design problems
• Clearly communicate concepts and solutions.
• Describe philosophies, theories, and terminology of design
• Present concepts and solutions orally and in writing
• Develop high standards of professional practice

On par with any of the top colleges or universities in California, our instructors, who are also working designers, bring the digital art and design industries directly our students through discussion and showcasing of real-world projects. Our students become skilled at using the latest technology, equipment and design techniques. Extended outreach and promotion with our Digital Outdoor Galleries, Digital Film Festivals, and Digital Art Shows, expose students to artists such as Graham Nash and many other local and international artists and designers. With the past developments and quality program, our department’s reputation is growing and we are slowly bringing in new students who are excited to be learning in such a dynamic and exciting environment.

In the California Community Colleges Chancellor's Office system wide  report of 2007-2008 wage gains by TOPS code, the 
Graphic Design and Multimedia wage gain for students 2 to 3 years after earning their diploma or certificate in Graphic Design or Multimedia was $45,451 compared to those without a diploma/certificate who earned a median income gain of only $10,708  The survey was based on 244 awards earned during the assessment period.

Future Development Strategy

Strategy 1

Future plans to raise awareness of our program include specialized digital media workshops for local community members, artists and students. These workshops will increase awareness of our programs and may lead to obtaining additional funding for our program.

Initiatives
  • Inspiring passion through collaboration
  • Focusing on student success
  • Valuing a culture of learning

  • Supporting Rationale
    The reason for the outreach is to encourage future student enrollments as many local high school students are not aware of the courses and programs we offer at Butte. We often hear from students that they are surprised to hear of our diverse digiital art offerings.

    Supporting Rationale Alignment
  • Supports Previous Program Review Recommendations
  • Maintaining core programs and services
  • Increasing student success
  • Strategy 2

    Update digital labs to Adobe Creative Suite 6 ASAP

    Initiatives
  • Focusing on student success
  • Valuing a culture of learning

  • Supporting Rationale
    The current software is obsolete. Students are not getting state of the art training so they can qualify for entry level employment or transfer to a 4 year program which requires such training be up to date.

    Supporting Rationale Alignment
  • Supports Previous Program Review Recommendations
  • Maintaining core programs and services
  • Increasing student success
  • Required Resources

    The Adobe Photoshop Suite is needed in all three Apple computer labs. This upgrade on our software is needed for student success.

    Our current Adobe software is a year behind, and the Video software we use is four years old and does not run well on our computers.

    By upgrading to the newest Adobe suite, we will be able to switch from the old video software and begin using the newest Adobe video software.

    Current Revenue Stream

    Augmentation Requests

    Original Priority Funded Program, Unit, Area Resource Type Description Account Number Object Code One-Time Augment Ongoing Augment Supporting Rationale
    1 Yes Multimedia Studies, Photography, Graphic Design Operating Expenses Adobe Suite upgrade for three Mac labs 11-000-512-1-061460 56411 $35,000.00 $0.00 The Adobe Photoshop Suite is needed in all three Apple computer labs. This upgrade on our software is needed for student success. Our current Adobe software is a year behind, and the Video software we use is four years old and does not run well on our computers. By upgrading to the newest Adobe suite, we will be able to switch from the old video software and begin using the newest Adobe video software. The labs are used by classes in MSP, PHO, Graphic Design and students need to be trained with up to date software.
    Total(s) $35,000.00 $0.00